SAAS & PRODUCT
From Zero to Acquisition. Data-Driven, Design-Led.
Vertex Analytics had a powerful vision: make enterprise analytics accessible to mid-market companies. We built the product, brand, and go-to-market strategy that took them from concept to 7-figure ARR to acquisition—all in under two years.
Services Rendered
Product Development Brand Identity Growth Engine
Timeline
24 Months
Launch to Acquisition
Key Result
ACQUIRED
7-Figure Exit
The Challenge
Break into the enterprise analytics market dominated by billion-dollar incumbents, with a product that needed to be both powerful and accessible to non-technical users.
Our Approach
Designed an intuitive interface that made complex analytics feel simple
Built a freemium model with viral product-led growth mechanics
Created educational content that positioned Vertex as thought leaders
Implemented data-driven pricing optimization that maximized LTV
Product Excellence at Scale
Every pixel, every interaction engineered for conversion.
The Interface
Complex data made simple through intuitive design.
The Experience
Seamless analytics on any device, anywhere.
The Results
Measurable impact. Undeniable outcomes.
+850%
Revenue Growth
+240%
Conversion Increase
+420%
Traffic Growth
Reached $1.2M ARR in 18 months with 90% gross margins
Acquired by Fortune 500 company for 7-figure sum
240% trial-to-paid conversion rate (industry avg: 15%)
420% growth in organic search traffic through content strategy
"Angry Digital didn't just build our product—they built our company. From the first wireframe to our acquisition announcement, they were strategic partners in every sense. We couldn't have done this without them."
David Park
Co-Founder & CEO, Vertex Analytics