FITNESS & WELLNESS
From Local Gym to National Movement.
Apex Performance Lab had world-class trainers and proven methodologies, but they were limited by geography. We built the digital ecosystem that let them scale their expertise nationwide—transforming a single location into a thriving online training empire.
Services Rendered
Mobile Platform Content Engine Community Building
Community Growth
100K+
Active Athletes
Key Result
+600%
Revenue in Year One
The Challenge
Scale elite training expertise beyond a single physical location while maintaining the premium quality and personalization that made Apex successful locally.
Our Approach
Built a mobile-first platform with AI-powered workout customization
Created a subscription model with tiered coaching access
Developed user-generated content system that built community and social proof
Implemented gamification mechanics that increased retention by 3x
Performance Meets Technology
Training programs that adapt, motivate, and deliver results.
The Platform
Personalized training programs powered by AI and expert coaching.
The Community
Building a movement of athletes who push limits together.
The Results
Measurable impact. Undeniable outcomes.
+600%
Revenue Growth
+210%
Conversion Increase
+380%
Traffic Growth
600% revenue growth reaching $3.2M ARR
100,000+ active athletes across all 50 states
210% increase in free-to-paid conversion rate
92% member retention rate (fitness industry avg: 28%)
"We went from training 200 clients locally to coaching 100,000+ athletes nationwide. Angry Digital built more than an app—they built our legacy. The platform is world-class, the results are undeniable."
Coach Marcus Williams
Founder, Apex Performance Lab