The Death of the Marketing Agency Model (And What Replaces It)
The traditional agency model — pitch, retainer, deliverables — is breaking down. AI made content a commodity. What survives is operator credibility and measurable outcomes.
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The traditional agency model — pitch, retainer, deliverables — is breaking down. AI made content a commodity. What survives is operator credibility and measurable outcomes.
For founder-led brands: AI search is changing how customers discover products. This is what operators need to know — no fluff, no agency speak, just the playbook.